Gair Maxwell, brand expert, has cracked the code to making any brand legendary. It´s about creating a story. “When the Mona Lisa was hanging in the Louvre some 114 years ago in 1910, there was not much attention to her. But that changed just a year later, when something extraordinary happened,” Gair Maxwell says. ButFortsæt med at læse "Why the story makes the legend in branding"

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It is hard to stay competitive if you lose touch with your customers and other stakeholders. Rowan Jackson helps organizations create sustainable relationships by understanding what they expect. Any organization benefits from having good relations with their customers, and the key to understanding your customers and employees, is independent research into what they expect. RowanFortsæt med at læse "Why customer and employee research may sustain your organization"

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